Job Description

About Gap Inc. Our brands bridge the gaps we see in the world.

Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

The simple ideathat we all deserve to belong, and on our own termsis core to who we are as a company and how we make decisions.

Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.

Ready to learn fast, create with audacity and lead boldly? Join our team.

About the Role

As the Sr. Director of Loyalty - Strategy + Experience, you will be at the forefront of shaping the future of customer engagement across a portfolio of iconic brands. This role is responsible for leading the strategic vision, innovation roadmap, and enterprisewide execution of loyalty initiatives that drive customer retention, brand affinity, and longterm value creation.

You will partner closely with senior leaders across brand, marketing, digital, and operations to embed loyalty into the core of the customer experience. With a deep understanding of market trends, customer insights, and emerging technologies, you will architect and evolve loyalty strategies that differentiate the company in a competitive retail landscape.

What Youll Do

Innovation Strategy, Design & Implementation

• Spearhead the enterprisewide vision and roadmap for loyalty innovation, designing transformative constructs that elevate customer experience and drive brand affinity.
• Partner with Brand Experience and Marketplace leaders to cocreate nextgeneration loyalty strategies that anticipate customer needs and unlock longterm engagement.
• Establish a continuous innovation cycle by embedding agile experimentation, customer feedback loops, and performance analytics into loyalty program development.

Program Effectiveness & Strategic Opportunity Identification

• Lead enterpriselevel assessments of loyalty program performance, identifying strategic levers for growth, differentiation, and operational excellence.
• Translate complex data sets into actionable insights, guiding the evolution of loyalty offerings to meet shifting consumer behaviors and business priorities.
• Present strategic recommendations to executive leadership, influencing investment decisions and enterprise prioritization.

Market Intelligence & Trend Leadership

• Serve as the organization's authority on loyalty trends, technologies, and competitive dynamics, ensuring the company remains at the forefront of customer engagement innovation.
• Identify and evaluate emerging platforms, partnerships, and capabilities that can be leveraged to futureproof loyalty strategies.
• Lead strategic benchmarking and scenario planning to inform longterm loyalty positioning and innovation pipelines.

CrossFunctional Strategy & Brand Integration

• Act as a strategic integrator across brand, marketing, digital, and operations teams to ensure loyalty is embedded in the customer value proposition and brand experience.
• Guide the development of Long Range Plans (LRPs) by providing loyaltyspecific insights, forecasts, and strategic frameworks.
• Ensure loyalty strategies are aligned with enterprise transformation initiatives and brandlevel business goals.

Enterprise Value Creation & Strategic Partnerships

• Drive enterprise value by identifying and executing loyalty strategies that enhance customer lifetime value, reduce churn, and increase share of wallet.
• Cultivate strategic partnerships across internal and external ecosystems to accelerate innovation and scale impact.
• Lead crossfunctional work streams with a focus on delivering measurable business outcomes and customercentric value.

Executive Communication & Leadership

• Serve as a trusted advisor to senior executives, translating complex insights into compelling narratives that drive strategic alignment and decisionmaking.
• Develop and deliver highimpact presentations and business cases to influence Csuite and boardlevel stakeholders.
• Build and lead a highperforming team of strategists and experience designers, fostering a culture of innovation, accountability, and excellence.

Who You Are

• Experience in loyalty strategy, customer experience, or corporate strategy, preferably within retail, consumer, or digitalfirst environments.
• Proven success in leading enterprise transformation and innovation initiatives.
• Deep understanding of customer behavior, loyalty economics, and omnichannel engagement strategies.
• Strong analytical, strategic thinking, and executive communication skills.
• Experience working in a matrixed organization with crossfunctional leadership responsibilities.
• Passion for customercentric innovation and a track record of delivering measurable business impact.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regularpriced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equalopportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our longheld commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $195,800 - $269,300 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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